Who Killed Search Engine Optimization
By Ron Mahon
Dared recently, by Ken Evoy! Well it’s hard to fight with Ken he has an outstanding record. Ken has the ability to teach complete amateurs how to build and market web sites.
Ken prides him self on not using any (Black Hat) tricks. Yet he has an out standing record of having his students succeed.
What color is your Hat?
So if we were to divide the optimization people in to two camps. We would have White Hats and Black hats.
So what is a Black Hat?
Black hats spend most of there time trying to find ways to trick the SE (search engines) in to sending them traffic.
This is pure nonsense. The Search engine people are some of the smartest in the world. You can fool them sometimes for a wile. However, when they catch you they will de-list your site. Some time called grayed out. That’s when the Page Rank bar and is gray.
Depending on your age, you may not live long enough to reverse this.
You see it in all the time in SE forums, people that lost all or most of there traffic and revenue.