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Branding

In the August 1 2005 issue of "Business Week" there is a very good article on “Branding”.

Starting on page 86 it details how branding has changed and how newcomers are succeeding over the establishment, by breaking the old rules.

http://www.businessweek.com

Search on August 1 Global Branding
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By rmahon at Fri, 08/12/2005 - 7:02pm | login or register to post comments