The Internet Marketing Resource Center (INMRC)

Download free trial for a new software tool to find new keywords.

Keyword extractor Find profitable keywords analyze competition on pay-per-click engines; manage your keywords for success

keyword extractor

by: Matthew Rankin

Everyone knows all about keywords right? Well, that's what most people think, and to a degree that are probably right. However, in this article we are going to look at not just the importance of having targetted keywords, but also which keywords you should use on your site, and in what order they should be listed in your META tags, and elsewhere on your site.

Ok, so you've got a list of 100 really good keywords. Here are a few steps you should take:

1. Remove any keywords that are only one word (eg. money). These keywords will not bring you targetted visitors.

2. Remove any keywords that don't directly relate to your site, you really only want a list of 5 - 10 keyword phrases of 2 - 4 words (eg. home based business, earn money from home etc.) Don't worry about having a short list if you do, it will change in the next steps : )

Before you start optimizing your site for the search engines, you would need to arm yourself with the tools that the pros use. Currently, there is only 1 tool that we recommend to our users. It is called Wordtracker.

The first and most important step in any search engine positioning campaign is identifying the keywords for which you should optimize your site. WordTracker's keyword research service is the only one on the Internet that will provide a comprehensive and powerful database of the most popular keywords in your industry. It has features that all other keyword research tools lack - for instance, it will help you identify related keywords that you would otherwise never have thought of, it differentiates between singular and plural keywords and tells you which version is more popular, it helps you identify popular mis-spelled keywords (which generally have very little competition) in your industry etc. It has a free trial version which will help you identify a few keywords. However, we recommend that you subscribe to its paid service as otherwise, you will not be able to discover quite a few keywords that can turn out to be extremely valuable to you.