The Internet Marketing Resource Center (INMRC)

 by: Anthony Jewell

The truth is how you present your website will determine how customers view you and your product. This can directly translate into how effective your website actually is and whether or not you get alot of sales or just a few. Think of it this way. Whenever you go into a store you usually always go in from the front entrance, not the side or the back, but the front. Just like when people visit your website, they probably always come in from the home page and go around your site. Sometimes they may come in from another link to one of your subpage but trust me they will jump on your front page to check it out and rightly so.

The front page is where all of the best information should be. Now this is not to say that your subpages as useless and that there shouldn't be valuable information on them. I am just saying that the main page should contain timbits of all the valuable information located throughout your site. Usually your front page is the main attraction and includes features and elements that your subpages won't have. It is almost like a "wow page" full of rich content.