The Internet Marketing Resource Center (INMRC)

 by: Dax Christopher

Forums and online communities are excellent additions to websites that make them interesting and informative. Forums provide a means for your website's visitors to interact with one another to discuss about anything they wish, or about products and services you are offering. With human activity on your forums, visitors are more inclined to stay and interact with other members. What your forum members post may be added content to your website as they bring with them unique knowledge and experiences which are added to your website, thus expanding your offerings. Other visitors who are reading these forums may find information useful and stay to learn more or join the forum in order to ask the other members of the forum.

The most successful forums turn a website ‘sticky’. A sticky website is one in which surfers are interested in visiting over and over again. One reason for the stickiness of a website is the content available, and forums have information that is updated frequently if members are very active. Visitors transform from one-time browsers to residents and regulars of the website just to check out what is new and what others have to say. A “sticky” website also attracts more visitors as members of your forum grow with the community and spread your website’s URL to friends and contacts. This word-of-mouth marketing is priceless and can very often generate a lot of traffic to your website with almost zero costs. These new visitors who become members then continue to spread the word about your forum community and very soon you would have a thriving community that supports and feeds your website with new traffic.