Branding

Branding is a process of embedding into your mind, products! name and functionality.

Think of how long we called every photocopier a “xerox”. The idea is so when someone thinks of soap, they think of your soap. “Tide’ has been very successful at that. Bleach is “Clorox”. If your jeans are “ Levi’s”. We don’t want them to compare your product with another. We want them to think of your product whenever they need that particular item.